Our Work | EchoSurge

Esco Tool website rebuild

We've worked with Esco Tool since 2014, and we rebuilt their website from the ground up: product pages structured for engineers, quote requests routed into HubSpot, and a product selector that recommends the right tool for the job.

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Trusted Since 1954

High-Performance
Pipe & Tube
Beveling Tools

Rugged, reliable portable beveling, cutting, and flange facing tools proven in the toughest field environments worldwide.

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Portable Precision Equipment
for Tube and Pipe Fabrication

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Beveling

MILLHOG O.D. and I.D. mounted beveling machines

Cutting

APS-438 multipurpose air-powered saw

Joining

Solutions for tube and pipe alignment

Before After

+57%: engaged sessions from organic search
2x: time on site from organic search
+36%: organic search sessions
+28%: engagement rate from paid search

Read the Esco Tool case study

Stafford Manufacturing

Marketing strategy and data-driven execution for a 50-year-old manufacturer of shaft collars and couplings. Every major decision started with Stafford's own data, from how buyers use the website to five years of distributor sales.

New Stafford homepage on desktop, with a full-width search bar, Shop the Catalog buttons, and Custom Capabilities right after the hero

2x: visits ending in a quote request
2.4x: online catalog visits ending in a purchase
4x: visits using site search

The website numbers are the most visible part of the story. The bigger part is the distributor programs, quote follow-up, and customer work behind them, which have supported Stafford's growth every year since we started.

Read the Stafford case study

Interactive tools

Most industrial websites give an engineer a catalog and a phone number. The tools we build let them find or design the right product themselves, and then ask for a quote.

Esco Tool product selector. Choose pipe or tube, outside diameter, wall thickness, application, access constraints, and material, and the selector recommends the best match from more than 30 tools. Esco's inside sales team adopted it too, and it became how new hires learn the product line.

Accu-Flange configurator for Stafford Manufacturing. Engineers pick a base part, bore, and material, place holes and slots on a live drawing, and get a part number and spec sheet before they request a quote. See it in the case study.

Video

More than $250,000 from one video. After one client published a product video, customers began calling the sales team to say, "I saw your video. I want that product." The client told us that one video has brought in more than $250,000 in business.

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What we've learned across clients

The most-used thing nobody checked. On Stafford's old homepage, the search box was the most-clicked spot on the page, and desktop visitors often clicked it first, even though it was small and tucked into the header. The Resources button in the hero drew almost no clicks. See how the homepage was rebuilt.

Won the ranking, lost the screen. One client ranked first in Google for a key product and still lost buyers to the Shopping ads above them, because they didn't publish prices. For manufacturers, a pricing decision is now a visibility decision.

Leads nobody knew about. One client's website was emailing new leads to an inbox instead of the CRM, and several real inquiries sat in a spam folder for a month. Moving every form into the CRM fixed it the same week.

Relationships measured in years

We've worked with Esco Tool for 12 years and counting. Clients stay because the work keeps producing results.

I admired a client's website many years ago and asked him who designed it. That's when I learned that it was Jay Weeks who did the work and much more for the company. So I called Jay and he's been helping me and several of my clients for the past 16 years. He's professional, competent, and on the cutting edge of technology. Most importantly, Jay is a smart, high-integrity results-oriented person and the feedback from my clients he is working with has been the same.

Steven M. Stroum, Founder, Venmark International

Before Jay, our marketing happened in bursts — whenever someone had a spare hour, which wasn't often. As a family-owned manufacturer, we knew our products and our customers, but we didn't have anyone turning that into clear, consistent messaging. Now we do. Jay writes product copy that holds up with our distributors, and he understands the engineering well enough that we don't have to translate for him. My advice to another manufacturer: you don't need a big in-house department, you need someone who takes the time to learn your business.

Shelley Doherty, Second-Generation Owner and Director of Business Development, Stafford Manufacturing

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