Most manufacturers sell through someone else: their own sales team, independent reps, distributors, or all three. We build the materials, campaigns, and programs those people need to sell more of your products, from line cards and cross-reference sheets to trade show support and account-based campaigns aimed at the exact companies you want to win.
A distributor once told one of our clients, to their face, that they quoted the competition out of habit and forgot our client was out there. That's how most distributor business gets lost. Distributors don't quote the best product. They quote the one they remember, and if nobody inside the distributor is thinking about you, your products don't come up.
The same thing happens with your own team. Your salespeople and reps are selling from old catalogs, a spec sheet from years ago, and whatever they can explain on the phone. They don't have a reason to reach out to a customer, so they wait for the phone to ring. And your trade show booth looks the same as it did five years ago, staffed by people handing out the same brochure.
Most marketing agencies focus on bringing new buyers to your website. That matters, but for most manufacturers a large share of revenue comes through people who already know you: distributors, reps, and existing customers. Agencies rarely build anything for those channels, because it doesn't show up in their traffic reports.
When manufacturers try to fix it themselves, the work usually lands on someone who already has a full-time job. A line card gets updated once, a new brochure gets printed for a trade show, and then nothing happens until the next show. Distributor and sales support needs to run as a program, with a plan for each channel, or it doesn't happen at all.
Your sales team, your reps, and each of your major distributors need different things. We start by understanding how each channel sells your products, what share of your revenue and margin it carries, and what would help it sell more. The plan puts effort where the revenue is.
We build the materials that make your products easy to quote: line cards, cross-reference sheets that match your part numbers to the competition's, co-branded campaigns, and product data for distributor listings. We also look for gaps, like products a distributor carries from a competitor but not from you, and build campaigns to close them.
Salespeople sell more when they have something useful to send. We build one-pagers, spec sheets, case studies, product videos, and presentations your team can use in real conversations, and we make sure the materials your marketing creates are ones your salespeople actually want to use.
We design booth graphics, catalogs, and handouts. At the higher program level, our team can show up to your trade show fully trained on your products, because we already understand them.
Account-based campaigns target the exact companies and job titles you want to win, across LinkedIn, Google, email, and direct mail. That can mean landing pages built for one account, or a package sent to every branch manager at a distributor you're launching with. Jay runs these programs personally.
| Where you are now | Where you'll be in 12 months |
|---|---|
| Distributors quote whoever they remember. | Distributors have your line cards, cross-references, and a reason to quote you. |
| Your salespeople sell from outdated materials. | Your team has current spec sheets, case studies, and videos they actually use. |
| Nobody knows which distributors are growing or shrinking. | You see revenue and margin by channel and by distributor, and the plan follows the numbers. |
| Trade show materials get rushed before every show. | Your booth, catalogs, and handouts are ready well before the show. |
| Big target accounts get the same generic outreach as everyone else. | Your top targets get campaigns built specifically for them. |
Sales and distributor materials are included in the Growth and Complete Marketing Programs. Trade show support and account-based campaigns are part of Complete.
Sales and distributor enablement starts with a Growth Audit. Over four weeks we review how you sell through each channel, which distributors and accounts carry your revenue and margin, and what your team and partners are missing, and you come away with a 30/60/90-day plan for where to start.
Yes, and often more so. Distributors quote the products they remember and the suppliers who make quoting easy. Staying in front of the people inside your distributors is marketing, and it's usually some of the most profitable marketing you can do.
We build the programs and materials, and we can work with your distributor contacts directly when that helps, such as a launch campaign to branch managers. Your team stays in charge of the relationship.
Yes. We design the graphics, catalogs, and handouts for any program. Trade show support from our team, trained on your products, is part of the Complete program.
Yes. Catalogs, line cards, spec sheets, and one-pagers are built for print and digital use.
Yes. Everything we do is under NDA, and we never share your data with anyone.