Ecommerce
- What the data showed
- The site and sales analytics made the case for a better ecommerce platform.
- What we did
- Made the business case and led the move of the catalog to WooCommerce.
- What changed
- One platform for the website and the catalog.
Your buyers order everything else online, and more of them expect to order parts the same way. We build and run B2B ecommerce for manufacturers: the store, the product data behind it, the Google Shopping campaigns that bring buyers to it, and the reporting that ties every order back to where it came from.
When buyers can't order from you online, they buy from someone who makes it easy. And if your prices aren't published, you can't appear in Google Shopping, so even when you rank first, the ads above you take the click.
A developer builds the store and moves on. Without clean product data, a Shopping feed, and someone running the campaigns, it's a catalog with a cart. And putting everything online at once can cost margin, because small orders take the same setup time as large ones.
Which products, customers, and order sizes belong in the store, and how to price them alongside your distributors.
Complete specs, clear names, good images, and consistent part numbers, so buyers and Google can both find what you sell.
Google Merchant Center and Shopping campaigns send buyers straight to the product they searched for.
You see revenue by product and by campaign.
| Where you are now | Where you'll be in 12 months |
|---|---|
| Buyers who want to order online go elsewhere. | Buyers can find and order your products online. |
| You rank for a product and still lose the click to Shopping ads. | Your products show up in Google Shopping results. |
| Product data is incomplete and inconsistent. | Every product has complete specs, images, and part numbers. |
| Nobody knows which online orders came from marketing. | You see revenue by product and by campaign. |
Every ecommerce program is scoped after the Growth Audit, because every catalog, platform, and pricing model is different.
Ecommerce starts with a Growth Audit. Over four weeks we review your products, margins, channels, and data, and you come away with a 30/60/90-day plan that shows what to sell online, how to price it, and what it should earn.
It doesn't have to. Part of the plan is deciding which products and customers belong online, and how to price them so the store adds business instead of taking it from your distributors.
Not for everything. But products without published prices can't appear in Google Shopping results, so we help you decide product by product where publishing makes sense.
We build on WooCommerce or Shopify. If your store runs on another platform, we'll evaluate whether it can do what you need. If it's on Squarespace or another platform that wasn't built for ecommerce, it usually can't.
Often it's the best place for them. A published price makes small orders profitable enough to accept and discourages the ones that aren't worth the setup time.
Yes. Everything we do is under NDA, and we never share your data with anyone.