EchoSurge designs and runs marketing programs for industrial manufacturers, and every program starts with:
Once we understand how you make money, we build the search, content, campaigns, and sales support to grow it, and we measure the results against revenue.
Most manufacturers we talk to are spending money on marketing and can't say what it returns. You get a monthly report full of impressions, clicks, and rankings, and none of it connects to the numbers you actually run the business on, like quotes, orders, and gross profit. So marketing becomes a cost line, the budget gets questioned every year, and nobody can make a confident case for spending more or less.
Meanwhile, the problems the program should have solved are still there. Your competitors show up on the first page of Google for the products you sell best, while you sit on page two. Nobody clicks on page two. Your distributors quote whichever supplier they happen to remember. Quotes go out and never get a follow-up. Customers who used to order every quarter quietly stop, and nobody notices until the year-end numbers come in.
If you've hired an agency before, you've probably seen this pattern. The agency starts with the services it knows how to sell, like SEO, ads, or social, and fits your company into that package. They rarely ask which products carry your margin, whether you sell through distributors or reps, or why a buyer picks you over the competition, because their process doesn't need those answers to produce the monthly deliverables.
The trouble is that industrial marketing depends on exactly those answers. A campaign that drives traffic to a low-margin product, or that ignores the distributors who carry a third of your revenue, can look busy on a report and still do nothing for the business. The work was done. It just wasn't pointed at anything that mattered.
Every engagement begins with a working session about your business: what you sell, who buys it, and how it reaches them. That covers direct sales, distribution, reps, OEM accounts, and ecommerce, and the right strategy is different for each channel. We ask about your best-selling and most profitable products, your best customers, your close rates, and where quotes stall, because those answers decide what the marketing should do.
Most manufacturers already have the data they need, spread across an ERP, a CRM, a website, and a few spreadsheets that nobody has put side by side. We connect them so you can see what your marketing produces in revenue. For example, if your website generates 40 quote requests a month, you close a quarter of them, and your average order is $3,000, the website is producing about $30,000 a month in new business. You can't manage that number until you can see it, and once you can see it, every decision about where to spend gets easier.
A program can include Google Ads and Shopping, search optimization for Google and AI search, new content built around what your buyers actually search for, website management, email and marketing automation in your CRM, landing pages for specific industries and accounts, account-based campaigns aimed at the exact companies and job titles you want to win, materials for your sales team and distributors, and trade show support. You get the pieces your situation calls for, starting with the work that will pay back fastest.
Every program includes a weekly call with your account manager. It isn't optional, because a program that only gets reviewed once a month drifts, and the weekly call is where small problems get caught before they cost you a month.
| Where you are now | Where you'll be in 12 months |
|---|---|
| You aren't sure how many leads you got last month. | You see leads, quotes, and orders by source every month. |
| Marketing is a cost you can't connect to revenue. | You know what your website and campaigns produce in revenue, and what it costs to win a customer. |
| Competitors outrank you for your best products. | Content and search work are focused on the products that carry your margin. |
| Quotes go out and nobody follows up. | Every quote has an owner, a follow-up sequence, and a status you can check. |
| Distributors and reps forget what you make. | Your sales team and distributors have the materials they need to sell your products. |
| You get reports you don't read. | You get a weekly call and a monthly review built around the numbers you run the business on. |
Traffic and engagement are only the first layer. For every client, we also show how these numbers connect to revenue.
Marketing strategy and data-driven execution for a 50-year-old manufacturer of shaft collars and couplings. Every major decision started with Stafford's own data, from how buyers use the website to five years of distributor sales.
The website numbers are the most visible part of the story. The bigger part is the distributor programs, quote follow-up, and customer work behind them, which have supported Stafford's growth every year since we started.
I admired a client's website many years ago and asked him who designed it. That's when I learned that it was Jay Weeks who did the work and much more for the company. So I called Jay and he's been helping me and several of my clients for the past 16 years. He's professional, competent, and on the cutting edge of technology. Most importantly, Jay is a smart, high-integrity results-oriented person and the feedback from my clients he is working with has been the same.
Programs start at $8,000 per month. Ad spend is paid directly to the ad platforms and isn't included.
| What you getPrograms start at $8,000 per month. Ad spend is paid directly to the ad platforms and isn't included. | Core $8,000/month The fundamentals, done well and measured: search, paid ads, CRM, and reporting that ties to revenue. | Growth Recommended $12,000/month Everything in Core, plus more content, campaigns, and support for your sales team and distributors. | Complete from $16,000/month Your whole marketing function, including account-based campaigns, trade show support, and video. |
|---|---|---|---|
| Strategy session at the start | Included | Included | Included |
| Weekly call with your account manager | Included | Included | Included |
| Strategy review with Jay | Quarterly | Monthly | Monthly |
| Monthly report tied to revenue | Included | Included | Included |
| Google Ads and Shopping management | Included | Included | Included |
| Search optimization on existing pages (Google and AI search) | Included | Included | Included |
| Website management and updates | Included | Included | Included |
| CRM management (HubSpot, Salesforce, or ActiveCampaign) | Included | Included | Included |
| New content pieces per month | 2 | 4 | 6 |
| Email campaigns per month | 1 | 2 | 4 |
| Landing pages for industries, products, or accounts | 1 per quarter | 1 per month | 2 per month |
| Quote follow-up and customer win-back programs | Not included | Included | Included |
| LinkedIn and paid social campaigns | Not included | Included | Included |
| Sales and distributor materials | Not included | 1 per quarter | Ongoing |
| Account-based campaigns | Not included | Not included | Included |
| Trade show support | Not included | Not included | Included |
| Video | Not included | Not included | 1 product video every 6 months |
Most programs start with a Growth Audit. Over four weeks we review your marketing, your analytics, your leads, your quotes, and how you sell through each channel, and you come away with a 30/60/90-day plan built to produce results within 90 days, whether your team carries it out or we do. The audit is $7,500. If you already know you want a full program, the audit becomes the first month of a 12-month program instead.
If you'd like a quick read first, the Growth Score takes about five minutes and shows where your marketing is strong and where it's leaking.
No. Ad spend goes directly to Google, LinkedIn, or whichever platform we're running, so you always see exactly what you're paying for media. We recommend a starting budget as part of the audit.
You can buy the audit on its own, or roll it into a 12-month program as the first month. Either way, we don't start running a program without first understanding your business.
Marketing Programs run on a 12-month agreement, because that's how long it takes to build the systems, run the campaigns, and show you results.
You can move up to a larger program at any time. Moving to a smaller program waits until your agreement renews.
Because it's where the program actually gets managed. A weekly call keeps priorities current, catches problems early, and makes sure the work stays tied to what your business needs that month.
Jay Weeks, our founder and chief strategist, sets the strategy and reviews your program. Your account manager runs the weekly call and manages the day-to-day work, supported by specialists in paid search, web development, and video.
We can work in almost any CRM. Our deepest experience is in HubSpot, Salesforce, and ActiveCampaign, so if you already run one of those, we can start without a learning curve.
Access to Google Analytics and Search Console, and a conversation with the owner or leadership about revenue, margins, and how you sell. We don't do this through an intake form, because the useful answers come out of the conversation.
In the first 90 days you'll have a measured baseline and the first fixes running, which usually includes quote follow-up and changes to how leads are captured. Search and content build over six to twelve months.