Get a clear plan for fixing your growth system

The Growth Audit is a four-week review of your marketing, sales, and customer data. You come away with a 30/60/90-day plan that shows what to fix, in what order, and what it's worth, whether your team carries it out or we do.

$7,500 4 weeks fixed scope

Sample priority roadmap
  1. 1. Website conversion path CRITICAL
  2. 2. CRM pipeline and lead routing CRITICAL
  3. 3. Open quote follow-up HIGH
  4. 4. Search visibility vs. competitors HIGH
  5. 5. Distributor enablement MEDIUM

Most manufacturers don't know where their growth system is breaking

You know you should be growing faster, but it isn't clear what's working, what's underperforming, or where to invest next, so decisions get made on instinct. These are the problems we hear most often:

Leads are inconsistent. Some months bring a steady flow of quote requests and some bring almost none, and nobody can explain the difference.

The website doesn't convert. Buyers visit, look around, and leave without asking for a quote.

The CRM doesn't reflect reality. Pipeline stages are out of date, quotes live in someone's inbox, and the pipeline report is a guess.

Sales and marketing work from different numbers. Each team has its own data and its own goals, and neither can see what the other is doing.

Agencies produce activity. You get deliverables and reports, but you can't point to the customers or the revenue they produced.

The problem usually isn't effort. It's that nobody has looked at the whole system at once.

This is not a marketing audit

A typical marketing audit looks at your website and your ads. We look at how your business actually makes money, which means reviewing:

  • Revenue and margins: which products, customers, and channels carry your profit, from a working session with you and your leadership team.
  • Market visibility: how you show up in Google and AI search compared with your competitors.
  • Website and conversion: whether buyers can find what they need and ask for a quote without friction.
  • Lead capture and follow-up: how leads come in, who gets them, and how quickly they get an answer.
  • Quotes and customers: open quotes, win rates, and customers who have stopped ordering, pulled from your ERP and CRM.
  • CRM and pipeline: data quality, pipeline stages, and whether your reports match what's actually happening.
  • Channels: how you sell through direct sales, distributors, reps, OEM accounts, and ecommerce, and what each channel needs from marketing.

The goal is to find what's holding back growth and decide what to fix first.

What you walk away with

Your 30/60/90‑day action plan.

This is the center of the audit. It lays out what happens in the first 30, 60, and 90 days, who owns each step, and what result to expect by day 90. It's written so your team can carry it out, or so we can.

  1. 30 First fixes underway
  2. 60 Systems in place
  3. 90 Results measured

A Growth Scorecard.

Your score across the five areas of the EchoSurge Growth System, showing where your growth system is strong and where it's exposed.

A system gaps analysis.

A plain record of where your systems are underbuilt or broken, and what each gap is costing you in missed leads, stalled quotes, or lost customers.

A priority roadmap.

Every opportunity we find, ranked by revenue potential, so you know what's worth doing and what can wait.

An executive review session.

A live walkthrough of the findings with your leadership team, where we answer questions and agree on next steps.

Before and after the audit

Before the auditAfter the audit
You know something isn't working, but not exactly what.You know where growth is breaking and what it's costing you.
You can rank customers by revenue, but not by profit.You know which products, customers, and channels carry your margin.
Open quotes and lapsed customers are invisible.You have a list of the quotes and accounts worth calling first.
Marketing decisions follow instinct or the last agency pitch.Every opportunity is ranked by what it's worth to the business.
Nobody agrees on what to do next.Leadership has a plan for the next 90 days, with owners and dates.

What starting with the data looks like

When we started working with Stafford in early 2025, the company had a strong product line, a 50-year reputation, and years of data that could tell us where to focus. Rather than guessing at what to fix, we started each project with what Stafford's own numbers said.

See every decision

How the four weeks run

  1. Week 1

    Discovery.

    We hold a working session with you and your leadership team about revenue, margins, customers, and how you sell. We also get access to your analytics, Search Console, CRM, and an export of orders and quotes from your ERP or whatever system tracks them.

  2. Week 2

    Analysis.

    We review your visibility, website, lead flow, quotes, customer history, pipeline, and channels.

  3. Week 3

    Prioritization.

    We rank the opportunities, build the roadmap, and write the 30/60/90-day plan.

  4. Week 4

    Review.

    We deliver the final report and walk your leadership team through it.

Who it's for

The Growth Audit is built for manufacturers at a specific stage, where growth has stalled and the business needs a clear picture before it spends more:

  • $5M to $50M manufacturers
  • Technical products or long sales cycles
  • Selling through reps, distributors, OEM accounts, or direct
  • Tried agencies before without clear results
  • Want a plan tied to revenue, not more marketing tactics

Probably not a fit

It's probably not a fit if you're looking for cheap execution, want a single deliverable like a new logo, or need to hire a full-time marketing person rather than build a system.

Growth Audit

$7,500

Four weeks, fixed scope.

The audit is priced as the first month of work, because that's what it is. If you already know you want a full program, the audit becomes the first month of a 12-month program instead.

FAQ

What happens if we don't continue after the audit?

The plan is yours. It's written so your team can carry it out without us, and many of the first fixes, like quote follow-up, don't require an outside team at all.

How is this different from a free audit?

Free audits are built to sell you whatever the agency happens to sell. The Growth Audit starts with your revenue, margins, and customers, and the recommendations follow from what we find, whether or not they involve us.

Do we need a CRM or clean data to start?

No. Many manufacturers track quotes in email and customers in spreadsheets. We work with whatever you have, and part of the audit is showing you what's missing.

How much of our time does it take?

The working session in week one and the review in week four need your leadership team. In between, we'll need a few data exports and occasional answers from whoever owns sales and the website.

Will you keep our numbers confidential?

Yes. Everything we do is under NDA, and we never share your data with anyone.

Can we start with the Growth Score instead?

Yes. The Growth Score is free and takes about five minutes. It shows where your growth system is strong and where it's leaking, and it's a good way to decide whether the audit makes sense.

Start with a clear picture.

The fastest way to improve growth is to understand what is actually broken. The Growth Audit gives you the plan.