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Your website should sell for you 24/7

When your shop closes, your buyers keep looking. Your website should help them find the right product, answer the right questions, establish trust, and take the next step. Most industrial websites don't do this.

We don't just rebuild websites. We build your discovery and conversion engine: a site that works like a salesperson who never goes home.

Request a free website teardown Start with a Growth Audit

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Trusted Since 1954

High-Performance
Pipe & Tube
Beveling Tools

Rugged, reliable portable beveling, cutting, and flange facing tools proven in the toughest field environments worldwide.

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Beveling

MILLHOG O.D. and I.D. mounted beveling machines

Cutting

APS-438 multipurpose air-powered saw

Joining

Solutions for tube and pipe alignment

Before After

What it's costing you

If your website is a brochure built ten years ago, it's costing you business. Buyers search for what you make, find your competitors on page one, and never see you on page two. Nobody clicks on page two. The few who do find you can't locate the right product, can't get their technical questions answered, and can't easily ask for a quote. Messy product data makes it worse, because search engines and AI tools can't read it either.

Why the usual fix doesn't work

Most manufacturers have already paid for a redesign. The site looked better and the leads didn't change, because the designer's job ended at launch. Nobody fixed the product data, the path to a quote, or the conversion tracking, which often breaks in the move without anyone noticing.

What we do differently

Every site we build is judged on four jobs, not on how it looks in a design review.

Get found.

Every product and capability page is built so Google and AI search tools can read it, and your existing rankings carry over at launch.

Answer the questions engineers ask.

Specs, drawings, and tolerances live on the page instead of in PDFs, and interactive tools help engineers find or configure the right product themselves.

Turn interest into quote requests.

Short forms and a clear next step on every page make it easy to ask for a quote.

Measure demand.

Every request lands in your CRM with a source attached, so you know what your website produces each month.

Where you are now, and where you'll be in 12 months

Where you are now	Where you'll be in 12 months
Your website is a brochure.	Your website brings in quote requests every month.
Competitors outrank you for the products you sell best.	Your key product pages are built to rank in Google and AI search.
Engineers can't find specs without calling.	Specs, drawings, and cross-references are on the page.
Quote requests land in an inbox, if they come at all.	Every quote request goes into your CRM with a source and an owner.
You don't know what your website produces.	You know how many quote requests it brings in and what they're worth.

Esco Tool website rebuild

+57%: engaged sessions from organic search
2x: time on site from organic search
+36%: organic search sessions
+28%: engagement rate from paid search

Google Analytics, organic search only, 1 April to 3 September 2026 against the same days a year earlier. Both lines are indexed to the prior year so sessions and seconds can be read on one scale.

Stafford Manufacturing homepage

Microsoft Clarity recorded where visitors clicked on the old homepage. Every change on the new homepage traces back to that map.

4x: visits using site search
2x: visits ending in a quote request

Click heatmap of the old Stafford homepage header and hero. The search box is red, the hottest spot on the page, and the Product Catalog button is also hot.

See how the homepage was rebuilt

Tools we've built. A product selector that asks for pipe or tube, diameter, wall thickness, application, access, and material, then recommends the best match from more than 30 tools.

The Accu-Flange configurator for Stafford Manufacturing. Engineers pick a base part, bore, and material, place holes and slots on a live drawing, and get a part number and spec sheet before they request a quote. Every feature is checked against machining rules as it is placed, so the spec Stafford receives is one the shop can make. See it in the case study.

What's included

Website packages start at $15,000. Every build includes strategy, copywriting, design, WordPress development, search structure, quote forms connected to your CRM, analytics and conversion tracking, and redirects that protect your existing rankings. We use real photography, never AI-generated images.

What you getWebsite packages start at $15,000. Every build includes strategy, copywriting, design, WordPress development, search structure, quote forms connected to your CRM, analytics and conversion tracking, and redirects that protect your existing rankings. We use real photography, never AI-generated images.	Website	Website with product catalog
Strategy session and site plan	Included	Included
Copywriting for buyers and engineers	Included	Included
Custom design on WordPress	Included	Included
Search and AI search structure	Included	Included
Quote forms connected to your CRM	Included	Included
Analytics and conversion tracking	Included	Included
Redirects that protect your rankings	Included	Included
Structured product data with spec tables	Not included	Included
Product filters and cross-references	Not included	Included
CAD files and drawings on product pages	Not included	Included
Quote paths built for engineers, product by product	Not included	Included

Interactive tools, like product selectors and configurators, are quoted separately, because every tool is built around your product line.

How to get started

The fastest way to see what your website is missing is a free website teardown: a recorded walkthrough of your site, from a buyer's point of view, delivered within two business days. If you want the full picture across your marketing, sales, and data, start with a Growth Audit.

Request a free website teardown Start with a Growth Audit

FAQ

How long does a build take?

About eight weeks for a website without a product catalog. Catalog sites take longer, depending on how much product data needs to be cleaned and structured.

Do you write the copy?

Yes. Every build includes copywriting for buyers and engineers, written from what we learn in the strategy session.

Will we lose our search rankings?

Not if the move is done carefully. We map every existing page, set up redirects, and check that your rankings and conversion tracking carry over after launch.

What platform do you build on?

WordPress, so your team can edit the site without calling a developer.

Who manages the site after launch?

Your team can, or we can. Website management and updates are included in every Marketing Program.

Is our data safe with you?

Yes. Everything we do is under NDA, and we never share your data with anyone.