Since 2011, I’ve worked with industrial firms on marketing strategy that generates revenue
How I Work
Fractional Marketing Leadership for Industrial and Manufacturing Firms
Most manufacturing companies do not need another agency.
They need a marketing leader who understands their business, sees the big picture, and can connect every piece from strategy and systems to creative execution so that it produces measurable results.
That is where I come in.
As your Fractional Marketing Executive, I provide ongoing strategic leadership, project oversight, and system-level coordination that helps your company grow efficiently and predictably.
How Engagement Works
I work with each client on an ongoing retainer basis as part of their leadership team. The relationship is structured, hands on, and focused on building long term growth systems rather than short term campaigns.
Each engagement includes:
• One weekly strategy meeting
• As needed tactical or project management check ins
• Collaboration with your internal team and any existing agencies or contractors
• Access to my network of senior creative and technical partners
• Ongoing oversight of marketing strategy, execution, and performance
Every partnership is designed to create clarity, accountability, and measurable business impact.
Who I Work With
I partner with:
• Industrial and manufacturing firms between ten and fifty million dollars in annual revenue
• Presidents, Owners, and Directors of Sales who are committed to growth
• Companies ready to invest in systems, structure, and long term marketing leadership
If you are ready to move from fragmented efforts to a focused and scalable growth engine, we will be well aligned.
What Makes Echosurge Different
• Executive Focus
I act as your marketing executive, not a vendor or service provider.
• Systems Thinking
Every recommendation connects back to efficiency, automation, and measurable ROI.
• Collaborative Leadership
I work with your people and partners to strengthen what already exists.
• Creative Network
You gain access to experienced creative and technical specialists when needed.
• Limited Capacity
I work with a small number of clients to ensure each engagement receives full strategic attention.
What I Deliver
Marketing Leadership and Strategy
Turning Business Goals Into Marketing Systems
I become part of your leadership team, aligning marketing with sales and operations. Together we define your growth goals, build the marketing roadmap, and make sure every initiative supports measurable business outcomes.
This Includes:
• Strategic marketing plan development
• Quarterly and annual goal setting
• Budget creation and resource allocation
• Messaging and positioning refinement
• Campaign prioritization and performance tracking
You will gain a clear, data driven strategy and a leader who keeps your marketing focused on results.
System Integration and Automation
Building the Infrastructure for Scalable Growth
Many industrial firms already have powerful tools like ERP, CRM, and marketing automation platforms but are not using them to their full potential. I help bridge that gap.
By integrating systems such as Salesforce, HubSpot, and your ERP, we can transform your customer data into a revenue growth engine.
This Includes:
• CRM and ERP integration strategy
• Lead scoring and automated quote follow up systems
• Marketing automation workflows and nurture campaigns
• Sales enablement and performance dashboards
• Alignment between marketing, sales, and customer service data
You will gain efficiency, better insights, and a connected marketing ecosystem that scales without increasing overhead.
Creative Direction and Execution Oversight
Bringing Strategy to Life Through Coordinated Action
Once the strategy and systems are in place, I guide execution by working with your internal team, existing contractors, or trusted creative partners to bring your marketing to life.
You get cohesive, high quality marketing without having to manage multiple vendors or chase projects.
This Includes:
• Campaign planning and execution management
• Oversight of content, video, and design assets
• Vendor selection and creative collaboration
• Brand storytelling and messaging consistency
• KPI alignment across all channels
Through this model, you gain the results of a full marketing department guided by a single strategic vision.
About Jay Weeks
Guiding Manufacturers Through Strategic Marketing Leadership
I’m Jay Weeks, the founder of Echosurge and a Fractional Marketing Executive for industrial and manufacturing firms.
For over 15 years, I’ve helped companies turn their marketing into a measurable growth engine by connecting strategy, technology, and creativity into a single, unified system. My clients are Presidents, Directors of Sales, and business owners who want to scale smarter and without adding unnecessary overhead.
A Different Kind of Marketing Partner
Most marketing companies sell tactics.
I sell clarity, direction, and results.
I work directly with your leadership team as a part-time executive, the person responsible for setting strategy, managing priorities, and ensuring your marketing efforts actually drive business outcomes.
Instead of replacing your people, I enhance them. I work alongside your internal staff, existing contractors, or outside agencies to build an integrated marketing function that supports your business goals.
Whether you’re already using HubSpot, Salesforce, or another CRM, I help connect the dots through your data, systems, and sales processes so you can operate with precision and scale with confidence.
How I Help Industrial Firms Grow
My approach is hands-on, strategic, and system-oriented.
Every engagement is built around three pillars:
Leadership & Strategy
I serve as your marketing leader by helping to define goals, budgets, and priorities that align with your revenue targets.System Integration & Automation
I bridge the gap between marketing and operations by integrating CRM, ERP, and automation tools to streamline lead follow-up, quote management, and customer retention.Creative Direction & Execution Oversight
I bring together trusted creative professionals from video producers to copywriters and designers to execute high-impact campaigns that tell your story and generate measurable ROI.
The result: a marketing system that’s accountable, efficient, and capable of scaling your business without expanding your headcount.