/* ==========================================================================
     Service-page template. Linked by every page built from content/<slug>.md
     through service_page.py, and by the hand-built pages that reuse its blocks
     (USES_SERVICE_CSS in build_pages.py).

     Design system v1 (approved September 26, 2026; source of truth
     assets/css/system.css and /patterns/). Each renderer maps to one system pattern:
     hero -> split or text hero; prose -> prose, stacked the first time and pinned
     after; leadins and outcomes -> feature grid with icons; compare -> now and 12
     months with x and check icons; proof -> blue stat band; plans and matrix -> the
     plan table; steps and weeks -> numbered columns; pricing -> price table on a
     notched panel; summary and checklist -> check lists; start -> the closing blue
     band; faq -> FAQ beside a pinned heading.

     Tokens only, from site.css: square corners, one notch on photos and panels, one
     blue, Plex Mono for data labels only, no text under 14px.
     ========================================================================== */

  .svc-title {
    font-family: var(--f-display);
    font-variation-settings: 'wdth' 108;
    font-size: clamp(2.1rem, 4.2vw, 3.5rem);
    font-weight: 700;
    line-height: 1.04;
    letter-spacing: -0.028em;
    max-width: 20ch;
    text-wrap: balance;
  }

  .svc-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }

  /* Icons used as bullets and cell marks. */
  .svc-check { color: var(--blue); }
  .svc-cross { color: var(--muted); }

  /* Links inside running text. */
  .svc-checklist__note a,
  .svc-prose__body a:not(.btn),
  .svc-matrix__note a,
  .svc-features__lead a { color: var(--blue); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
  .svc-checklist__note a:hover,
  .svc-prose__body a:not(.btn):hover { color: var(--blue-deep); }

  /* ---------- 1. Hero: split (text left, notched media right) or text only ---------- */

  .svc-hero { padding: clamp(48px, 6vw, 88px) 0 clamp(56px, 7vw, 104px); border-bottom: 1px solid var(--line); }

  .svc-hero__inner {
    display: grid;
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: clamp(32px, 5vw, 80px);
    align-items: center;
  }

  .svc-hero--text-only .svc-hero__inner { grid-template-columns: minmax(0, 1fr); }
  .svc-hero--text-only .svc-hero__title { max-width: 18ch; }

  .svc-hero__title {
    font-size: min(clamp(2.4rem, 4.6vw, 4.25rem), calc((min(100vw, 1240px) - 64px) * 0.12));
    line-height: 1;
    letter-spacing: -0.03em;
    max-width: 16ch;
    text-wrap: balance;
  }

  .svc-hero__intro { margin-top: 24px; font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.55; color: var(--ink-2); max-width: 58ch; }

  /* Short items with the check icon: three across on a desktop. */
  .svc-hero__list { list-style: none; margin: 18px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 28px; }
  .svc-hero__list li { display: flex; align-items: flex-start; gap: 10px; font-weight: 600; }
  .svc-hero__list .icon { font-size: 22px; margin-top: 2px; }

  .svc-hero__close { margin-top: 18px; color: var(--muted); max-width: 60ch; }

  .svc-hero__media { margin: 0; aspect-ratio: 4 / 5; overflow: hidden; background: var(--wash); clip-path: polygon(0 0, calc(100% - var(--notch)) 0, 100% var(--notch), 100% 100%, 0 100%); }
  .svc-hero__media img { width: 100%; height: 100%; object-fit: cover; display: block; }

  /* Hero meta line: price, length, scope. */
  .svc-hero__meta {
    display: flex;
    flex-wrap: wrap;
    gap: 6px 28px;
    margin-top: 24px;
    font-family: var(--f-display);
    font-variation-settings: 'wdth' 108;
    font-weight: 700;
    font-size: clamp(1.1rem, 1.5vw, 1.35rem);
    letter-spacing: -0.01em;
  }
  .svc-hero__meta span:nth-child(2) { color: var(--blue); }

  /* ---------- 2, 3 and the rest: prose ---------- */

  /* Pinned: the heading beside the text, staying in view while the text scrolls. */
  .svc-prose__inner {
    display: grid;
    grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
    gap: clamp(28px, 5vw, 80px);
    align-items: start;
  }
  .svc-prose__inner > .svc-title { position: sticky; top: 104px; }

  .svc-prose__body p { font-size: clamp(1.0625rem, 1.3vw, 1.125rem); line-height: 1.72; max-width: 64ch; }
  .svc-prose__body p + p { margin-top: 1.2em; }
  .svc-prose__body strong { font-weight: 600; }
  .svc-prose__body > :first-child { margin-top: 0; }

  /* Stacked: the page's first prose section, heading over two text columns. */
  .svc-prose--stacked .svc-prose__inner { grid-template-columns: minmax(0, 1fr); gap: clamp(32px, 4vw, 56px); }
  .svc-prose--stacked .svc-prose__inner > .svc-title { position: static; max-width: 22ch; }
  .svc-prose--stacked .svc-prose__body { column-count: 2; column-gap: clamp(32px, 5vw, 72px); padding-top: 28px; border-top: 1px solid var(--ink); }
  .svc-prose--stacked .svc-prose__body p { break-inside: avoid; max-width: none; }

  .svc-prose__body .svc-prose__more { margin-top: 28px; }
  .svc-prose__body a.link-arrow { color: inherit; text-decoration: none; }
  .svc-prose__sub { font-weight: 600; font-size: 1.2rem; margin: 2em 0 0.5em; }

  /* ---------- Check lists (hero aside): prose, checklist, summary ---------- */

  .svc-checks { list-style: none; margin: 1.2em 0; padding: 0; max-width: 64ch; }
  .svc-checks li { display: grid; grid-template-columns: 24px minmax(0, 1fr); gap: 14px; align-items: start; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: clamp(1.0625rem, 1.3vw, 1.125rem); line-height: 1.5; }
  .svc-checks li:first-child { border-top: 1px solid var(--rule); }
  .svc-checks .icon { font-size: 24px; margin-top: 1px; }
  .svc-checks strong { font-weight: 600; }

  .svc-checks--cols { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 40px; max-width: none; margin-top: clamp(32px, 4vw, 48px); }
  .svc-checks--cols li:nth-child(2) { border-top: 1px solid var(--rule); }

  .svc-checklist__note { margin-top: 28px; line-height: 1.6; color: var(--muted); max-width: 64ch; }

  /* ---------- Feature grid: leadins and the audit's deliverables ---------- */

  .svc-features { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 5vw, 80px); align-items: start; }
  .svc-features__head { position: sticky; top: 104px; }
  .svc-features__lead { margin-top: 24px; font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.55; color: var(--ink-2); max-width: 44ch; }
  .svc-features__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(24px, 4vw, 56px); }
  .svc-feature { padding: 28px 0 36px; border-top: 1px solid var(--rule); }
  .svc-feature__icon { font-size: 40px; color: var(--blue); }
  .svc-feature h3 { margin-top: 20px; font-size: 1.2rem; font-weight: 600; line-height: 1.3; }
  .svc-feature p { margin-top: 8px; color: var(--muted); line-height: 1.6; max-width: 44ch; }

  /* ---------- 5. Now and in 12 months ---------- */

  .svc-compare__table { width: 100%; margin-top: clamp(32px, 4vw, 48px); border-collapse: collapse; }
  .svc-compare__table th {
    text-align: left;
    font-family: var(--f-mono);
    font-size: var(--data);
    font-weight: 500;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    color: var(--muted);
    padding: 0 32px 14px 0;
    border-bottom: 1px solid var(--ink);
    width: 50%;
  }
  .svc-compare__table th.svc-compare__then { color: var(--blue); }
  .svc-compare__table td { padding: 18px 32px 18px 0; border-bottom: 1px solid var(--rule); vertical-align: top; line-height: 1.55; }
  .svc-compare__table td .icon { float: left; font-size: 22px; margin: 1px 12px 0 0; }
  .svc-compare__table td > span { display: block; overflow: hidden; }
  .svc-compare__table td.svc-compare__now { color: var(--muted); }
  .svc-compare__table td.svc-compare__then { font-weight: 600; }

  /* ---------- 6. Proof: the blue stat band ---------- */

  .svc-stats {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 32px;
    margin: clamp(40px, 5vw, 64px) 0 0;
  }
  .svc-stat { border-top: 1px solid var(--ink); padding-top: 20px; }
  .svc-stat dt {
    font-family: var(--f-display);
    font-variation-settings: 'wdth' 108;
    font-weight: 600;
    font-size: clamp(2.8rem, 5.5vw, 4.75rem);
    line-height: 1;
    letter-spacing: -0.035em;
    color: var(--blue);
    font-variant-numeric: tabular-nums;
  }
  .svc-stat dd { margin: 16px 0 0; color: var(--muted); line-height: 1.45; max-width: 26ch; }

  .svc-proof__note { margin-top: 32px; color: var(--muted); max-width: 64ch; }

  .svc-quote { margin: clamp(48px, 6vw, 80px) 0 0; display: grid; grid-template-columns: 48px minmax(0, 1fr); gap: 24px; }
  .svc-quote::before { content: '\201C'; font-family: var(--f-display); font-weight: 700; font-size: 5rem; line-height: 0.8; color: var(--blue); }
  .svc-quote blockquote { margin: 0; }
  .svc-quote blockquote p { font-family: var(--f-display); font-variation-settings: 'wdth' 104; font-weight: 500; font-size: clamp(1.2rem, 1.9vw, 1.55rem); line-height: 1.45; letter-spacing: -0.01em; max-width: 60ch; }
  .svc-quote blockquote p + p { margin-top: 0.8em; }
  .svc-quote figcaption { grid-column: 2; margin-top: 4px; font-size: 1rem; color: var(--muted); }
  .svc-quote figcaption strong { color: var(--ink); font-weight: 600; }

  .svc-proof--band { background: var(--blue); color: var(--on-dark); }
  .svc-proof--band .svc-title { max-width: 20ch; }
  .svc-proof--band .svc-stat { border-top-color: rgba(252, 252, 252, 0.45); }
  .svc-proof--band .svc-stat dt { color: var(--on-dark); }
  .svc-proof--band .svc-stat dd, .svc-proof--band .svc-proof__note { color: var(--on-blue-muted); }
  .svc-proof--band .svc-quote { padding-top: 40px; border-top: 1px solid rgba(252, 252, 252, 0.45); }
  .svc-proof--band .svc-quote::before { color: var(--on-dark); }
  .svc-proof--band .svc-quote figcaption { color: var(--on-blue-muted); }
  .svc-proof--band .svc-quote figcaption strong { color: var(--on-dark); }
  .svc-proof--band .svc-stories__item { border-top-color: rgba(252, 252, 252, 0.45); }
  .svc-proof--band a { color: var(--on-dark); }
  .svc-proof--band :focus-visible { outline-color: var(--on-dark); }

  /* The traffic chart under the proof stats, drawn by motion.js on a notched paper
     panel, so it reads the same inside the blue band as it would on paper. */
  .svc-chart { margin: clamp(40px, 5vw, 64px) 0 0; padding: clamp(20px, 3vw, 40px); background: var(--paper); color: var(--ink); clip-path: polygon(0 0, calc(100% - var(--notch)) 0, 100% var(--notch), 100% 100%, 0 100%); }
  .svc-chart svg { display: block; width: 100%; height: auto; }
  .svc-chart__note { margin-top: 20px; font-size: 0.9375rem; color: var(--muted); max-width: 74ch; }

  /* ---------- 7. The plan table: Marketing (plans), Video and Websites (matrix) ---------- */

  /* Scrolls sideways inside its own box on a phone, with the feature column pinned.
     position: relative makes the box the containing block for the screen-reader spans
     in its cells, so they can't escape the scroll box and widen the page. */
  .svc-matrix { position: relative; margin-top: clamp(32px, 4vw, 48px); overflow-x: auto; -webkit-overflow-scrolling: touch; }
  .svc-matrix:focus-visible { outline: 3px solid var(--blue); outline-offset: 4px; }

  /* Separate borders so the pinned column's background covers the rules that scroll
     under it. Fixed layout: the plan columns are exactly equal. */
  .svc-matrix__table { width: 100%; border-collapse: separate; border-spacing: 0; table-layout: fixed; font-size: 0.9375rem; }
  .svc-matrix__featcol { width: 31%; }
  .svc-matrix--cols2 .svc-matrix__featcol { width: 40%; }
  .svc-matrix__table th,
  .svc-matrix__table td { padding: 14px 20px; border-bottom: 1px solid var(--line); text-align: left; vertical-align: top; line-height: 1.45; }
  .svc-matrix__table thead th { padding: 24px 20px 22px; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
  .svc-matrix__table thead th.svc-matrix__feature { padding-left: 0; }

  .svc-matrix__feature { position: sticky; left: 0; z-index: 1; background: var(--paper); }
  .section--wash .svc-matrix__feature, .section--tint .svc-matrix__feature { background: var(--wash); }
  tbody .svc-matrix__feature { padding-left: 0 !important; font-weight: 400; color: var(--ink-2); }

  .svc-matrix__corner { display: block; max-width: 30ch; font-weight: 400; font-size: 0.9375rem; line-height: 1.55; color: var(--ink-2); }
  /* The intro above the table shows only where the corner cell is too narrow for it. */
  .svc-matrix__intro { display: none; margin-top: 20px; font-size: 1.0625rem; line-height: 1.6; color: var(--ink-2); max-width: 60ch; }

  .svc-matrix__top { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 8px; min-height: 26px; }
  .svc-matrix__name { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: clamp(1.2rem, 1.8vw, 1.5rem); letter-spacing: -0.02em; line-height: 1.1; }
  .svc-matrix__badge { padding: 3px 8px; background: var(--on-dark); color: var(--blue); font-family: var(--f-mono); font-size: var(--data); font-weight: 500; letter-spacing: 0.04em; text-transform: uppercase; line-height: 1.3; }
  .svc-matrix__price { display: block; margin-top: 10px; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 600; font-size: 1.25rem; letter-spacing: -0.015em; color: var(--blue); }
  .svc-matrix__desc { display: block; margin-top: 12px; padding-top: 12px; border-top: 1px solid var(--line); font-weight: 400; font-size: 0.9375rem; line-height: 1.55; color: var(--muted); }

  .svc-matrix__table thead th.is-recommended { background: var(--blue); color: var(--on-dark); border-top-color: var(--blue); border-bottom-color: var(--blue); }
  .svc-matrix__table thead th.is-recommended .svc-matrix__price { color: var(--on-dark); }
  .svc-matrix__table thead th.is-recommended .svc-matrix__desc { color: var(--on-blue-muted); border-top-color: rgba(252, 252, 252, 0.35); }
  .svc-matrix__table td.is-recommended { background: var(--blue-soft); }
  .svc-matrix__table tbody tr:last-child td.is-recommended { box-shadow: inset 0 -4px 0 var(--blue); }
  .svc-matrix__table td .svc-check { font-size: 22px; vertical-align: -5px; }
  .svc-matrix__table tbody tr:hover th, .svc-matrix__table tbody tr:hover td:not(.is-recommended) { background: var(--wash); }
  .section--wash .svc-matrix__table tbody tr:hover th, .section--wash .svc-matrix__table tbody tr:hover td:not(.is-recommended),
  .section--tint .svc-matrix__table tbody tr:hover th, .section--tint .svc-matrix__table tbody tr:hover td:not(.is-recommended) { background: var(--line); }

  .svc-matrix__note { margin-top: 20px; line-height: 1.6; color: var(--muted); max-width: 64ch; }

  /* ---------- 9. FAQ beside a pinned heading ---------- */

  .svc-faq__list { border-top: 1px solid var(--ink); max-width: 880px; }
  .svc-faq__list details { border-bottom: 1px solid var(--rule); }
  .svc-faq__list summary { list-style: none; cursor: pointer; display: grid; grid-template-columns: minmax(0, 1fr) 24px; gap: 24px; align-items: center; padding: 24px 0; font-weight: 600; font-size: 1.1rem; line-height: 1.4; }
  .svc-faq__list summary::-webkit-details-marker { display: none; }
  .svc-faq__list summary .icon { font-size: 24px; color: var(--blue); transition: transform 0.35s var(--ease); }
  .svc-faq__list details[open] summary .icon { transform: rotate(45deg); }
  .svc-faq__list summary:hover { color: var(--blue); }
  .svc-faq__list summary:focus-visible { outline: 3px solid var(--blue); outline-offset: 4px; }
  .svc-faq__list p { padding: 0 48px 28px 0; color: var(--muted); max-width: 68ch; line-height: 1.65; }

  /* ---------- 8. The closing blue band ---------- */

  .svc-start--band { background: var(--blue); color: var(--on-dark); text-align: center; }
  .svc-start__inner { display: flex; flex-direction: column; align-items: center; }
  .svc-start--band .svc-title { max-width: 18ch; margin: 0 auto; }
  .svc-start__body p { margin: 24px auto 0; max-width: 58ch; font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.55; color: var(--on-blue-muted); }
  .svc-start__body p + p { margin-top: 1em; }
  .svc-start__body a:not(.btn) { color: var(--on-dark); text-decoration: underline; text-underline-offset: 3px; }
  .svc-start--band .svc-actions { justify-content: center; margin-top: 40px; }
  .svc-start--band :focus-visible { outline-color: var(--on-dark); }


  /* ---------- Roadmap panel, in the hero's media slot ---------- */

  .svc-roadmap { aspect-ratio: auto; overflow: visible; background: var(--paper); border-top: 1px solid var(--ink); clip-path: none; }
  .svc-roadmap__title {
    padding: 18px 0 14px;
    border-bottom: 1px solid var(--ink);
    font-family: var(--f-display);
    font-variation-settings: 'wdth' 108;
    font-weight: 700;
    font-size: 1.2rem;
    letter-spacing: -0.015em;
  }
  .svc-roadmap__list { list-style: none; margin: 0; padding: 0; }
  .svc-roadmap__list li { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); }

  /* Priority tags, strongest to weakest: 14px mono labels, the copy's own words. */
  .svc-badge { flex: none; padding: 3px 8px; border: 1px solid transparent; font-family: var(--f-mono); font-size: var(--data); font-weight: 500; letter-spacing: 0.04em; line-height: 1.3; }
  .svc-badge--critical { background: var(--ink); color: var(--on-dark); }
  .svc-badge--high { background: var(--blue); color: var(--on-dark); }
  .svc-badge--medium { border-color: var(--ink); color: var(--ink); }
  .svc-badge--low { border-color: var(--rule); color: var(--muted); }

  /* ---------- 30/60/90 plan block, then the deliverables ---------- */

  .svc-plan {
    display: grid;
    grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
    gap: clamp(32px, 5vw, 64px);
    align-items: end;
    margin-top: clamp(32px, 4vw, 48px);
    padding: clamp(28px, 5vw, 64px);
    background: var(--blue);
    color: var(--on-dark);
    clip-path: polygon(0 0, calc(100% - var(--notch)) 0, 100% var(--notch), 100% 100%, 0 100%);
  }
  .svc-plan__title { font-size: clamp(1.7rem, 3vw, 2.5rem); line-height: 1.05; letter-spacing: -0.025em; text-wrap: balance; }
  .svc-plan__text p { margin-top: 18px; line-height: 1.6; color: var(--on-blue-muted); max-width: 52ch; }
  .svc-plan__marks { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
  .svc-plan__marks li { border-top: 1px solid rgba(252, 252, 252, 0.6); padding-top: 16px; }
  .svc-plan__day { display: block; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 600; font-size: clamp(2.6rem, 5vw, 4rem); line-height: 1; letter-spacing: -0.035em; }
  .svc-plan__label { display: block; margin-top: 10px; color: var(--on-blue-muted); }

  .svc-plan__items { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 32px; margin-top: clamp(36px, 5vw, 56px); }

  /* ---------- Weeks and steps: numbered columns, one marked with the blue rule ---------- */

  .svc-weeks__row { list-style: none; margin: clamp(32px, 4vw, 48px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 28px; }
  .svc-weeks__week { border-top: 1px solid var(--ink); padding: 24px 0 0; }
  .svc-weeks__week:first-child { border-top: 4px solid var(--blue); padding-top: 21px; }
  .svc-weeks__num { font-family: var(--f-mono); font-size: var(--data); font-weight: 500; letter-spacing: 0.04em; text-transform: uppercase; color: var(--blue); }
  .svc-weeks__week h3 { margin-top: 12px; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: clamp(1.3rem, 2vw, 1.6rem); line-height: 1.15; letter-spacing: -0.02em; }
  .svc-weeks__week p { margin-top: 12px; color: var(--muted); line-height: 1.6; }

  .svc-steps__row--5 { grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0 24px; }
  .svc-steps__row .svc-weeks__week:first-child { border-top: 1px solid var(--ink); padding-top: 24px; }
  .svc-steps__row .svc-weeks__week--marked,
  .svc-steps__row .svc-weeks__week--marked:first-child { border-top: 4px solid var(--blue); padding-top: 21px; }
  .svc-steps__row .svc-weeks__num { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: 2.25rem; line-height: 1; letter-spacing: -0.03em; text-transform: none; color: var(--ink); }
  .svc-steps__row .svc-weeks__week--marked .svc-weeks__num { color: var(--blue); }

  /* ---------- Price band ---------- */

  .svc-price__inner { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: clamp(32px, 6vw, 96px); align-items: end; }
  .svc-price__name { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: 1.4rem; letter-spacing: -0.015em; }
  .svc-price__amount { margin-top: 12px; font-size: clamp(4rem, 10vw, 8.5rem); line-height: 0.9; letter-spacing: -0.045em; font-weight: 600; color: var(--blue); }
  .svc-price__note { margin-top: 16px; font-size: 1.125rem; color: var(--muted); }
  .svc-price__body p { font-size: clamp(1.0625rem, 1.3vw, 1.125rem); line-height: 1.7; max-width: 52ch; }
  .svc-price__body p + p { margin-top: 1.2em; }

  /* ---------- Full-bleed photo band, 21:9 ---------- */

  .svc-band { padding: 0; }
  .svc-band__ph { aspect-ratio: 21 / 9; background: var(--line); overflow: hidden; }
  .svc-band__ph img { width: 100%; height: 100%; object-fit: cover; display: block; }

  /* ---------- Systems diagram, in the hero's media slot ---------- */

  .svc-sysmap { aspect-ratio: auto; overflow: visible; display: flex; flex-direction: column; gap: 14px; padding: clamp(24px, 3vw, 36px); background: var(--wash); }
  .svc-sysmap__sources { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2px; }
  .svc-sysmap__sources li,
  .svc-sysmap__target { padding: 16px 10px; text-align: center; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; letter-spacing: -0.01em; }
  .svc-sysmap__sources li { background: var(--paper); border-top: 2px solid var(--blue); }
  .svc-sysmap__arrow { align-self: center; font-size: 32px; line-height: 1; color: var(--blue); }
  .svc-sysmap__target { padding: 22px; background: var(--blue); color: var(--on-dark); font-size: 1.3rem; }
  .svc-sysmap__caption { font-size: 0.9375rem; text-align: center; color: var(--muted); }

  /* ---------- Hero slider: the shared before and after compare ---------- */

  .svc-hero--slider .svc-hero__inner { grid-template-columns: minmax(0, 6fr) minmax(0, 6fr); }
  .svc-hero__slider { aspect-ratio: auto; overflow: visible; background: none; clip-path: none; }
  .svc-hero__slider .es-viewport { clip-path: polygon(0 0, calc(100% - var(--notch)) 0, 100% var(--notch), 100% 100%, 0 100%); }

  /* ---------- Hero showreel: the shared click-to-load facade at 16:9 ---------- */

  .svc-hero--reel .svc-hero__inner { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  .svc-hero__reel { aspect-ratio: auto; overflow: visible; background: none; }
  .svc-hero__reel .reel { aspect-ratio: 16 / 9; }
  .svc-hero__reel .reel__title { left: 20px; bottom: 16px; font-size: clamp(1.4rem, 2.6vw, 2.2rem); }
  .svc-hero__reel .reel__meta { display: none; }
  .svc-hero__reel .video-slot__play--lg { width: 76px; height: 76px; }
  .svc-hero__reel .video-slot__play--lg::after { border-width: 11px 0 11px 19px; }
  .svc-proof--band .video-slot__play, .svc-hero__reel .video-slot__play, .svc-videos .video-slot__play { background: var(--blue); }
  .svc-hero__reel .video-slot:hover .video-slot__play, .svc-videos .video-slot:hover .video-slot__play { background: var(--blue-deep); }

  /* ---------- Feature proof: one large figure beside its story ---------- */

  .svc-feature__row { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 24px clamp(28px, 5vw, 72px); align-items: center; margin-top: clamp(32px, 4vw, 48px); padding-top: 28px; border-top: 1px solid var(--ink); }
  .svc-feature__figure { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 600; font-size: clamp(3.2rem, 7vw, 5.5rem); line-height: 0.95; letter-spacing: -0.035em; color: var(--blue); }
  .svc-feature__story { font-size: clamp(1.0625rem, 1.4vw, 1.2rem); line-height: 1.65; max-width: 60ch; }
  .svc-feature__story strong { font-weight: 600; }

  /* ---------- Project videos: three notched facades across ---------- */

  .svc-videos { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin-top: clamp(40px, 5vw, 56px); }
  .svc-videos__item { margin: 0; }
  .svc-videos__media { clip-path: polygon(0 0, calc(100% - var(--notch-sm)) 0, 100% var(--notch-sm), 100% 100%, 0 100%); }
  .svc-videos__media .video-slot__play { width: 60px; height: 60px; }
  .svc-videos__media:hover .video-slot__teaser--hover,
  .svc-videos__media:focus-visible .video-slot__teaser--hover { opacity: 1; }
  .svc-videos__caption { margin-top: 14px; font-weight: 600; }

  /* ---------- Proof as stories, side by side under ink rules ---------- */

  .svc-stories__row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px clamp(32px, 5vw, 80px); margin-top: clamp(32px, 4vw, 48px); }
  .svc-stories__item { border-top: 1px solid var(--ink); padding-top: 24px; }
  .svc-stories__item p { font-size: clamp(1.0625rem, 1.3vw, 1.125rem); line-height: 1.65; max-width: 60ch; }
  .svc-stories__item strong { font-weight: 600; }
  .svc-proof__stories { margin-top: clamp(40px, 5vw, 56px); }

  /* A named client case inside a proof or stories section (service_page.render_case):
     title, copy, stats, before and after table, image and a link to the full case
     study. On the blue proof band it is a peer of the section's own project. */
  .svc-case { margin-top: clamp(48px, 6vw, 80px); padding-top: clamp(32px, 4vw, 48px); border-top: 1px solid var(--ink); }
  .svc-stories .svc-case:first-of-type { margin-top: clamp(32px, 4vw, 48px); }
  .svc-case__title { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: clamp(1.6rem, 2.8vw, 2.25rem); line-height: 1.08; letter-spacing: -0.025em; max-width: 24ch; }
  .svc-case__text { margin-top: 20px; font-size: clamp(1.0625rem, 1.3vw, 1.125rem); line-height: 1.65; max-width: 64ch; }
  .svc-case .svc-stats { margin-top: clamp(32px, 4vw, 48px); }
  .svc-case__source { margin-top: 24px; color: var(--muted); font-size: 0.9375rem; max-width: 64ch; }
  .svc-proof--band .svc-case__source { color: var(--on-blue-muted); }
  .svc-case__table { margin-top: clamp(28px, 3.5vw, 40px); }
  .svc-case__media { margin: clamp(28px, 3.5vw, 40px) 0 0; }
  .svc-case__media img { display: block; width: 100%; height: auto; border: 1px solid var(--line); clip-path: polygon(0 0, calc(100% - var(--notch)) 0, 100% var(--notch), 100% 100%, 0 100%); }
  .svc-case__more { margin-top: 28px; }
  /* The case study's own cards, word for word: what the data showed, what we did,
     what changed. The same look as the cards on /work/stafford/. */
  .svc-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin-top: clamp(28px, 3.5vw, 40px); }
  .svc-card { padding: 28px; background: var(--wash); }
  .section--wash .svc-card { background: var(--paper); }
  .svc-card__head { display: flex; align-items: center; gap: 12px; }
  .svc-card__head .icon { font-size: 32px; color: var(--blue); }
  .svc-card__head h3, .svc-card__head h4 { font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: clamp(1.25rem, 1.8vw, 1.45rem); line-height: 1.15; letter-spacing: -0.02em; }
  .svc-card__body { margin-top: 20px; }
  .svc-card__body div + div { margin-top: 16px; padding-top: 16px; border-top: 1px solid var(--rule); }
  .svc-card__body dt { font-family: var(--f-mono); font-size: var(--data); font-weight: 500; letter-spacing: 0.04em; text-transform: uppercase; color: var(--muted); }
  .svc-card__body div:last-child dt { color: var(--blue); }
  .svc-card__body dd { margin: 8px 0 0; line-height: 1.6; color: var(--ink-2); }
  .svc-card__body div:last-child dd { color: var(--ink); font-weight: 600; }
  @media (max-width: 960px) { .svc-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
  @media (max-width: 720px) { .svc-cards { grid-template-columns: minmax(0, 1fr); } .svc-card { padding: 24px 20px; } }
  .svc-proof--band .svc-case { border-top-color: rgba(252, 252, 252, 0.45); }
  .svc-proof--band .svc-case__text { color: var(--on-blue-muted); }
  .svc-proof--band .link-arrow:hover .link-arrow__box { background: var(--on-dark); border-color: var(--on-dark); color: var(--blue); }

  /* ---------- Pricing: the price table on a notched paper panel ---------- */

  .svc-pricing__box { margin-top: clamp(28px, 4vw, 40px); padding: 8px clamp(20px, 3vw, 40px) 12px; background: var(--paper); }
  .svc-pricing__table { width: 100%; border-collapse: collapse; }
  .svc-pricing__table th,
  .svc-pricing__table td { padding: 22px 24px 22px 0; border-bottom: 1px solid var(--line); vertical-align: top; text-align: left; }
  .svc-pricing__table thead th { padding: 20px 24px 14px 0; border-bottom: 1px solid var(--ink); color: var(--muted); font-weight: 500; }
  .svc-pricing__table tbody tr:last-child > * { border-bottom: 0; }
  .svc-pricing__name { width: 26%; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 700; font-size: clamp(1.15rem, 1.6vw, 1.35rem); letter-spacing: -0.02em; line-height: 1.25; }
  .svc-pricing__price { width: 28%; font-family: var(--f-display); font-variation-settings: 'wdth' 108; font-weight: 600; font-size: clamp(1.15rem, 1.6vw, 1.35rem); letter-spacing: -0.02em; line-height: 1.3; color: var(--blue); }
  .svc-pricing__price--word { font-family: var(--f-text); font-variation-settings: normal; font-size: 0.9375rem; font-weight: 600; letter-spacing: 0; line-height: 1.5; padding-top: 25px !important; }
  .svc-pricing__what { color: var(--ink-2); line-height: 1.55; }
  .svc-pricing__links { list-style: none; margin: 32px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 16px 32px; }

  /* ---------- Summary: heading and first paragraph left, the list right ---------- */

  .svc-summary__head p { margin-top: 24px; font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.55; color: var(--ink-2); max-width: 44ch; }
  .svc-summary__lead { margin-bottom: 16px; font-weight: 600; font-size: 1.0625rem; }
  .svc-summary__head + .svc-checklist__body .svc-checks { margin-top: 0; }

  /* ---------- Narrow screens ---------- */

  @media (max-width: 1100px) {
    .svc-steps__row--5 { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 36px 24px; }
    .svc-plan__items { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  }

  @media (max-width: 960px) {
    .svc-stats { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; }
    .svc-plan { grid-template-columns: minmax(0, 1fr); }
    .svc-weeks__row { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 36px 28px; }
    .svc-price__inner { grid-template-columns: minmax(0, 1fr); }
    .svc-stories__row { grid-template-columns: minmax(0, 1fr); gap: 32px; }
    .svc-feature__row { grid-template-columns: minmax(0, 1fr); }
    .svc-videos { grid-template-columns: minmax(0, 1fr); gap: 28px; }
    .svc-features { grid-template-columns: minmax(0, 1fr); }
    .svc-features__head { position: static; }
  }

  @media (max-width: 860px) {
    .svc-hero__inner,
    .svc-hero--slider .svc-hero__inner,
    .svc-hero--reel .svc-hero__inner,
    .svc-prose__inner { grid-template-columns: minmax(0, 1fr); }
    .svc-prose__inner > .svc-title { position: static; }
    .svc-hero__media { aspect-ratio: 4 / 3; }
    .svc-prose--stacked .svc-prose__body { column-count: 1; }
  }

  /* Each row of the now and 12-months table becomes a labelled pair. The labels are
     the table's own column headings, carried on each cell. */
  @media (max-width: 720px) {
    .svc-compare__table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
    .svc-compare__table,
    .svc-compare__table tbody,
    .svc-compare__table tr,
    .svc-compare__table td { display: block; width: 100%; }
    .svc-compare__table tr { padding: 18px 0; border-bottom: 1px solid var(--rule); }
    .svc-compare__table td { padding: 0; border: 0; }
    .svc-compare__table td + td { margin-top: 12px; }
    .svc-compare__table td::before {
      content: attr(data-label);
      display: block;
      margin-bottom: 6px;
      font-family: var(--f-mono);
      font-size: var(--data);
      font-weight: 500;
      letter-spacing: 0.04em;
      text-transform: uppercase;
      color: var(--muted);
    }
    .svc-compare__table td.svc-compare__then::before { color: var(--blue); }

    .svc-features__grid,
    .svc-checks--cols { grid-template-columns: minmax(0, 1fr); }
    .svc-checks--cols li:nth-child(2) { border-top: 0; }

    /* The plan table: the intro moves above it, and the table scrolls sideways with a
       136px pinned label and 168px per plan, so a phone shows the label and a plan and
       a half. Two packages fit without scrolling. */
    .svc-matrix__intro { display: block; }
    .svc-matrix__corner { display: none; }
    .svc-matrix__table { width: calc(136px + var(--plans, 3) * 168px); }
    .svc-matrix--cols3 { --plans: 3; }
    .svc-matrix--cols2 .svc-matrix__table { width: 100%; }
    .svc-matrix__featcol, .svc-matrix--cols2 .svc-matrix__featcol { width: 136px; }
    .svc-matrix__table th,
    .svc-matrix__table td { padding: 12px 12px; }
    .svc-matrix__table thead th { padding: 16px 12px; }
    tbody .svc-matrix__feature { padding-right: 12px; border-right: 1px solid var(--line); }
    .svc-matrix__name { font-size: 1.1rem; }
    .svc-matrix__price { font-size: 1.05rem; }

    .svc-quote { grid-template-columns: minmax(0, 1fr); gap: 8px; }
    .svc-quote figcaption { grid-column: 1; }

    /* Each price row becomes a block: name, price, then what it is. */
    .svc-pricing__table thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
    .svc-pricing__table,
    .svc-pricing__table tbody,
    .svc-pricing__table tr,
    .svc-pricing__table th,
    .svc-pricing__table td { display: block; width: 100%; }
    .svc-pricing__table tr { padding: 20px 0; border-bottom: 1px solid var(--line); }
    .svc-pricing__table tbody tr:last-child { border-bottom: 0; }
    .svc-pricing__table th,
    .svc-pricing__table td { padding: 0; border: 0; }
    .svc-pricing__price { margin-top: 6px; }
    .svc-pricing__price--word { padding-top: 0 !important; }
    .svc-pricing__what { margin-top: 8px; }
  }

  @media (max-width: 560px) {
    .svc-steps__row--5,
    .svc-plan__items,
    .svc-weeks__row { grid-template-columns: minmax(0, 1fr); }
    .svc-plan__marks { gap: 12px; }
  }

  @media (max-width: 480px) {
    .svc-stats { grid-template-columns: minmax(0, 1fr); }
  }

  @media (prefers-reduced-motion: reduce) {
    .svc-faq__list summary .icon { transition: none; }
  }